Internet of Things (IOT)

One of the biggest tech trends to emerge in recent years is the Internet of Things. Simply put, the Internet of Things (abbreviated IOT) is the idea that all technological devices can be connected to the internet and to each other in an attempt to create the perfect marriage between the physical and digital worlds. How will this impact you? It depends on your industry. For example, for those who work in marketing, advertising, media or business management, IOT could provide a wealth of information on how consumers engage with products by tracking their interactions with digital devices. In turn, this data could be used to optimize marketing campaigns and user experiences.

How it’s affecting industries:

The really cool thing about IOT is that it’s not only changing the way we do business but also the business models we use to do it. For example, pay-per-use models are becoming increasingly popular across all industries as new customer data becomes available.

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